This is an interesting project, especially in that it introduces a new concept to the already huge e-commerce market. However, I wonder how does such a shop created in a virtual reality differ from a traditional online shop (apart from the possibility of seeing products in 3D and navigating around the shop)?

The reason why the Metajar project introduces a virtual space for companies to use and edit is by no means purely visual.

Sales spaces have been introduced in this form because companies can join them and create virtual fairs. This is a very convenient solution. Companies will save time and resources on the time-consuming preparation of materials and sending them to the company organising the fair. In Metajar, an entrepreneur will be able to manage these materials on an ongoing basis and join such events at any time.

This will translate significantly not only to opportunities to more frequently attend such events but also to the ability to take part in multiple events simultaneously.